Privacy Issues Surrounding Biometric Technology

The terrorist attacks on the World Trade Center have provoked in-depth discussion and study of existing security measures, their deficiencies, and how to enhance security to prevent similar terrorist attacks from occurring in the future. Biometric technology has risen to the top of the list as a possible solution. The government is not the only entity exploring biometric security systems. The financial services industry see biometrics as a way to curb identity theft. Biometrics are intrinsic physical characteristics used to identify individuals. The most commonly used biometric is fingerprints but others include, handprints, facial features, iris & retinal scans, and voice recognition.

Soon after 9/11 there were calls for the issuance of national ID cards containing biometric information on an RFID chip implanted on the card. The argument is that national ID cards will increase security by identifying individuals with their unique fingerprints which are much more difficult to counterfeit than standard photo ID cards. There is also a movement toward biometric passports. It looks like biometric passports are coming soon. National ID cards may follow.

Biometric identification is nothing new. Humans have been identifying other humans biometrically since the beginning of time. You recognize people you know by their facial features, their voice, and other biometric features. What’s new is introducing technology into the mix that compares a given biometric with a stored database of biometrics to verify the identity of an individual. An individual place their finger on a fingerprint scanner and the image is compared with the database to verify the person’s identity. Promising as it is, biometric technology has not been without hiccups but biometrics are advancing quickly and becoming more and more prevalent in security systems.

Fingerprints are the most commonly used biometric identifiers. The National Institute of Standards and Technology (NIST) conducted a study that showed single fingerprint biometric systems had a 98.6 percent accuracy rate. The accuracy rate rose to 99.6 percent when 2 fingerprints were used and an almost perfect 99.9 percent when 4 or more fingerprints were used. The study results show that biometric identification is nearly perfect which is not surprising given the uniqueness of human fingerprints.

The US-VISIT program, which is an acronym for United States Visitor & Immigrant Status Indicator Technology, currently requires foreign visitors to the US to present a biometric passport containing 2 fingerprints and a digital photo for identification purposes before being granted admission to the U.S. Of course the biometrics are compared against a vast network of government databases full of known and suspected terrorists and other criminals.

On the surface biometric technology may sound like a panacea but it’s use has raised significant privacy concerns that need to be addressed. Here are six major privacy concerns: storage, vulnerability, confidence, authenticity, linking, and ubiquity.

Critics wonder how the data will be stored and how vulnerable it will be to theft or abuse. Confidence issues center around the implications of false positives and false negatives. Can the biometric data be used to link to other information about the individual such as marital status, religion, employment status, etc.? And finally ubiquity. What are the implications of leaving electronic “bread crumbs” to mark a trail detailing every movement an individual makes?

Until these issues are addressed, privacy advocates will lead a charge to resist biometric technology claiming it as a way for the government to assume a “Big Brother” type of rule as described in George Orwell’s novel 1984. But protest as they may, it’s likely national security concerns and the ability of biometric systems to enhance the security of US border and possibly prevent another major terrorist attack will win out over privacy concerns.

Hotels in Puri With Swimming Pool

Located on the eastern shores of India is the holy city of Puri – one of the sacred Char Dhams. Puri also has a beautiful beach and many good hotels that offer all the necessary amenities such as swimming pools. Read on to know more about this beach city and also check out some good Puri hotels with nice pools.

The town of Puri is located on the shores of Odisha overlooking the Bay of Bengal. It is located around 60kms south of the capital city Bhubaneswar and is well connected by roads and railways. The nearest airport is the Biju Pattnaik Airport that is in Bhubaneswar around 65kms away. Puri is a bustling pilgrimage town and is famous for its 11th century shrine dedicated to Lord Jagannath- a form of Lord Vishnu. The temple complex covers an area 10 acres and houses three main temple structures associated with the Lord and his siblings. The complex also houses numerous other small temples dedicated to various deities and each temple is said to have a myth behind it. The temple visit should take a day and you should also try out the delicious Prasad that is a full blown meal by itself. After visiting the temple, head straight towards the sea beach. One of the most beautiful beaches on the eastern coasts, the Puri beach is an ideal place to relax or frolic in the waters. The waves are not very high and the beach is considered to be safest for swimming. The beaches are also ideal for taking a long relaxing walk among the soft sands in peace. It is advisable to take a bath with fresh water after a dip in the sea as the salty water could play havoc with your skin and hair. There is a paid bathing service near the beach but if your hotel has its own swimming pool then it could prove to be a blessing. Many luxury hotels in Puri with swimming pool also have their own private beach and you can take a dip in the sea and relax in the swimming pool afterwards. These hotels also offer pool facilities such as bar / eateries, Jacuzzi, steam baths, etc. making the pool side an absolutely relaxing experience. Check out below some of the good hotels in Puri with swimming pool and other added features.

Hotels in Puri with swimming pool

Hotel Holiday Resort is one of the finest 4 star Puri hotels that is located close to the sea beach on the Chakratirtha Road. It enjoys a customer recommendation of approximately 86% which means 9 out of 10 people would select this particular hotel. Previous guests have praised its location, facilities and its standard of services. The hotel offers a nice swimming pool along with sauna, Jacuzzi and steam bath. The rooms cost Rs.2000.

The Chariot Hotel is a 3 star hotel in Puri that is located near the sea beach. It enjoys wide recommendation among travelers and is known for its numerous facilities and its tranquil surroundings. The hotel has its own private beach and offers a swimming pool and an aqua park along with spa, Children Park, a multi-cuisine restaurant and an open air cafe. The room rates start from Rs.4000.

Nokia N70 Mobile Phone

The entry of Nokia N series in the world of mobile phone handset has taken the mobile phone users by pleasant surprise. Almost all the sets of the series are completely compatible to serve the purpose of a busy bureaucrat, ambitious businessman and any other fun-loving mobile user. Let us see the features and functionalities of the most favorite member of the series — Nokia N70.

Nokia N70 is the most popular for its high resolution video camera. Simply unfold and twist the main display and the hand set is ready to shoot superb quality video using the high-resolution color landscape view as a viewfinder. For convenient one-hand operation there are zoom keys including up to 8x digital zoom for video.

You can easily connect it to the Internet thereby to communicate with others, create and share experiences, participate in Internet communities, and access digital content using available mobile broadband connections. How interesting is it to communicate with the rest of the world or enjoy your favorite channel using a small tool which remains well-fit within the fist of your hand!

May be for serious work or simply having sheer fun Nokia N70 can provide unparallel multimedia experience. With its powerful functionality and winsome design it can arrest the attention of any fashionable person. With all these wonders packed in a small and cute device will Nokia N70 be an ideal for any group of mobile phone users, irrespective of their age and status.

Affiliate Commissions

Affiliate marketers participating in affiliate programs earn their keep through transactions. Commissions vary from program to program depending on the salability of the product. Some programs give as much as 45% to their affiliates while some affiliate programs give a mere 10%. So small compared to the effort an affiliate marketer puts into his task just to generate a sale.

So what do you do to increase your commission earnings? Do not join affiliate programs which commission rates are only 10%. Investigate the type of products or services that the affiliate programs are promoting to find out if the commission rate of 10% is justified. Beside, an affiliate marketer getting only a 10% commission rate needs to have an extremely large customer base to be able to earn a reasonable amount of money.

Consider this scenario: Suppose you were selling a product that costs about $ 100. To be able to earn enough money from this product you will need at least about 250 visitors to your website. If 60 customers out of the 3,000 visitors bought a product from the website that would give you a commission of $ 6000 a year.

Compare it with this scenario: You are selling a product that gives you $ 1 commission per affiliate program. You would need to sell at least 500 items per month to be able to earn a $ 6000 commission a year! A sales ratio of 2% would mean that your website would have to generate 300,000 visitors a year or 25,000 visitors a month.

Based on the two scenarios, I believe it would be more practical to sell a product of high value. As difficult as it is to attract visitors to a website, it is more difficult to make a sale. Selling a product of higher value would mean generating less traffic to the website but would still earn the affiliate marketer a reasonable amount of money.

And ask yourself this; is the product manufacturer serious with his affiliate marketing program? A manufacturer who is serious in promoting his products would not give a meager 10% commission to his marketing affiliates. You see, to be able to attract effective marketing affiliates the manufacturer would have to use generous commission as bait. So if a marketing program offers you a 10% commission, think about it overnight. You might find out that the effort you placed into selling the product can not be compensated with a 10% commission.

I know of an affiliate program that pays 45% commission to their top affiliate marketers. Second tier affiliate marketers of their program are given 10% commission. The affiliate program is giving away a generous 55% to their affiliate marketers and only keeps 45%! In my opinion, this is a smart marketing strategy. By paying high commissions to their affiliates, they are actually appealing more affiliates to their program. This means that the products they are promoting are moving at a higher volume. This means higher earnings for the manufacturer with no extra effort since the affiliates of his marketing program are doing all the work. This is like dangling a carrot in front of a donkey in order to make the donkey move! In order to make higher volume sales, a generous commission must be dangled in front of affiliate marketers!